The American Sheep Industry Association (ASI) launched an initiative encouraging U.S. sheep producers to grow their flocks to meet increasing demands for lamb and wool production. Their Let's Grow campaign has three goals:

You might have noticed some of the initial campaign success stories at the grocery store; ASI reported, "Kroger, one of the nation’s largest grocery store chains, launched an American lamb branded campaign and Super Wal-mart made a commitment to exclusively carry American lamb in its stores." This is a huge accomplishment for American lamb, which is usually scarce in the meat department aside from Easter season. Look for grilling chops and roasts at Kroger and you can find ground American lamb at Wal-Mart.

Fore more information about the Let's Grow campaign, watch the video posted below or visit the campaign's website to learn how you can participate.